The Biggest Secret to Writing a Killer Website Bio

The Biggest Secret to Writing a Killer Website Bio

by | Jul 19, 2021 | Blog

Lawyers’ website bios are typically not very entertaining. Actually, when you look at a few of them they start to all look the same. “Ms. Smith has extensive experience across a range of industries, including technology, finance, mining and pharmaceutical. Jane brings...
3 Ways to Win Work Through Referral Emails

3 Ways to Win Work Through Referral Emails

by | Jul 4, 2021 | Blog

I have noticed a pattern in how lawyers land clients via referral emails. You know the emails where someone makes an email introduction to another lawyer (i.e. YOU!)  with a potential client? Those are the emails that I am referring to here.  I send a lot of these...
What is a Personal Brand and Why Should You Care?

What is a Personal Brand and Why Should You Care?

by | Jun 19, 2021 | Blog

Jeff Bezos, the founder of Amazon, said “Your brand is what people say about you when you are not in the room”. Your personal brand exists whether you consciously create it or not. So you might as well control the message. When considering your personal...