I get it. Lawyers are busy. Time is money, especially in the legal profession. Making time for business development might not be high on your priority list, but BD does not just happen on its own.
I “grew up” as a lawyer in Big Law. I articled and was hired back on Bay Street. I moved to a national firm that then became an international firm. These firms had big clients and big budgets. As a result, I was used to having everything I needed to practice law at my fingertips (or at least a quick request to my assistant away). When I went solo, I figured I needed all the things for my own practice. After all, I wanted to look the part – a former Bay Street lawyer who was practicing law on her own terms.