Ho! Ho! Hold Off On Sending That E-Card!
On what seemed to be the coldest day so far this year, I made my annual trek in the freezing cold to the mailbox to mail holiday cards to my clients. Then I ran back to my home office as quickly as I could before I froze off my face.
When I returned to my office and checked my email, there it was: my first holiday e-card from another lawyer. This happens to me every year. I always send handwritten, old-school snail mail. And then I question whether I should continue to do that or move to the e-card like many others do. Are traditional cards dead? Am I the only one still using them?
There are clear advantages to the e-card: pick a cute design, enter addresses, hit send. No postage to buy, no stamps to lick, no envelopes to stuff (although I put the kids to work on that, but that’s beside the point), no freezing off your face when you walk back from the mailbox. No concern in the back of your head that the cards might not get there because of the Canada Post backlog. They are just so easy.
And that is precisely the reason why I do not send e-cards. They are just too easy. There isn’t much (if any) personalization to them. I often wonder how many people received the same card – 50? 100? 500? Am I the same as everyone else to them? Do they just want to get them out as quickly as they can so that they can move on to more important things? Is it just one more check mark to check off of their to do list?
Personally, I do not want my clients to feel as though they are the same as all of my other clients. I want them to feel special and appreciated. Because they are. Without them, I wouldn’t be able to run my own business, doing what I love. They are the reason that I can do what I do today. And I don’t ever want to forget that. Personally, I really appreciate when I receive a handwritten card in the mail, especially at this time of the year. It shows that someone cares enough to take time out of their busy day (and let’s face it, we are all busy) to sit down, grab a pen and actually think about what they want to write to me. And bonus points if the message is personal and not just a standard Hallmark greeting. This may not sound like a big deal to some of you, but to me, it means a lot. And hopefully my clients think so too.
They are the reason that my business exists. The least I can do is pick out a cute card with a giraffe tangled in Christmas lights, write enough personal messages that my wrist hurts, pull on those boots and try to make it back before my face freezes.
What about you? Do you send holiday cards to your clients? Are they e-cards or traditional cards? Share in the comments!