Business development isn’t taught in law school.
You’re probably following the same approach as most other firms to teach your lawyers about business development.
That is, taking a “learn the law and we’ll teach you how to bring in clients later” approach.
But business development isn’t a switch that your lawyers can flip and suddenly the clients will come.
If you’re not teaching your lawyers how to build a book of business now, they don’t know how to drive more revenue to the firm. The sooner you start, the sooner they will have the foundation needed to build a book of business.
Teaching business development doesn’t have to be an added source of stress.
Maybe you’ve tried hiring someone to teach BD in the past, only to be disappointed when they provided generic information not customized to the legal industry.
Or perhaps you had the partners in the firm discuss their BD tactics. But partners are busy and teaching lawyers may not be their top priority.
You know that teaching your lawyers how to do business development should be a priority, but you have a lot on your plate: concerns about making enough money, paying the bills and trying to navigate your own hectic schedule.
You need an established legal expert to teach your lawyers how to build a book of business.
You need someone who knows what it is like to be a lawyer, to work in a law firm and someone who is committed to working with your lawyers to find a strategy that they can execute.
I will work with you and your team to create a book of business in a way that doesn’t feel forced, overwhelming, or stressful.
You can benefit from my knowledge and personal experience in the legal industry in a way that works best for you and your firm.
Some options include:
1:1 ongoing business development strategy:
Want a roadmap on how to build a book of business? This is it – customized for each lawyer in your firm.
Want a program for all of the new lawyers or mid-level associates at your firm? I can do that too.
Want an established legal consultant to teach a specific topic? Chances are I have just the presentation for you and if not, I can create one to fit your firm’s needs.
Past presentations have included:
Sales Conversations with Ease (and No Sleaze)
Business Development Basics for New Lawyers
Unlock Your Inner Marketing Genius
Using LinkedIn to Win Clients
The best time to start teaching your lawyers how to build a book of business was yesterday.
Since we missed the boat, let’s get started today, shall we?